The Lenze Group is pleased about your interest in our products and our company. It is particularly important to us to ensure the highest possible protection of your personal data. Therefore, with this privacy statement, we want to inform you about our commitment to protecting your privacy.
The protection of your privacy is crucial, especially for future Internet-based business and service models. With this privacy statement, we want to underline our commitment to protecting your privacy. We take the protection of your personal data very seriously and operate our systems in accordance with the respective rules and laws on data protection and data security. If we involve external companies in the processing of your data, we ensure that our partners also comply with the data protection regulations.
This privacy statement clarifies the nature, scope and purpose of processing personal data within the Lenze group. It is based on the terminology used by the European directive and regulation provider in the adoption of the General Data Protection Regulation (GDPR).
Responsible for data processing in connection with our website:
The data protection officer can be contacted by e-mail at dataprivacy(at)lenze.com
and by mail at Hans-Lenze-Straße 1, D-31855 Aerzen.
Personal data are all information relating to an identified or identifiable natural person (hereinafter referred to as “the person concerned”). Identifiable is a natural person who can be identified directly or indirectly, in particular by assigning it to an identifier such as a name, to an identification number, to an online identifier or address, etc.
The person concerned is any identified or identifiable natural person whose personal data is processed by the controller.
Processing is any operation performed with or without the help of automated procedures or any such series of operations in connection with personal data such as the collection, recording, organization, arranging, storage, adaptation or alteration, reading, retrieval, use, disclosure by transmission, dissemination or any other form of provision, matching or linking, restriction, deletion or destruction.
Consent shall be provided by the person concerned voluntarily for the particular case in an informed and unambiguous manner, in the form of a declaration or any other clearly affirming act with which the person concerned understand that you agree to the processing of the personal data relating to you.
Data processing in Lenze systems
Customer and Prospect Relationship Management
Personal data that you provide to us as a customer or prospect (e.g. personally, at trade fairs, surveys, telephone, etc.), is used for contact maintenance, for information on products or of the company, invitation to events, etc.
The legal basis of the data processing is Art. 6 paragraph 1 lit. a), b) and f) GDPR.
Customer Quote Request and Order Processing
Your personal data, which you make available to us within the scope of the request for quotation, order processing, license processing, configurations, etc. will be used to process the respective business transactions with you.
The legal basis of the data processing is Art. 6 paragraph 1 lit. b) and f) GDPR.
Supplier Management and Order Processing
Personal data that you provide to us as part of the settlement of inquiries, orders, etc. will be used for the processing of the respective business transactions with you.
The legal basis of the data processing is Art. 6 paragraph 1 lit. b) and f) GDPR.
For the Lenze Group, it is especially important to guarantee the maximum possible protection for your individual personal data. Our Internet activities in all the countries where we maintain websites are, therefore, in accordance with the data-protection and data-security laws that are applicable there. In the following text, we indicate what information we gather and what we do with it.
We do not collect any personal data via our Websites without your consent. You alone decide whether you wish to disclose this data or not, for instance in the course of registration, a request or other such procedure. We use your personal data in order to respond to a request, process your order or to grant you access to special information or offers. In the interests of nurturing customer relationships, it may also be beneficial for us to store and process your personal data and pass it to the company in the country you have indicated in your request.
We store IP addresses for a maximum of 14 days. This information is stored for data integrity reasons, so that we are able to ensure the stability and operational reliability of our system.
If you do not wish to divulge your personal data to us within the context of fostering our customer relationship (and particularly for the purposes of direct marketing or market research), we will of course respect your wishes. We will not sell your personally identifiable information.
When you enter data on forms, you do so voluntarily. However, your consent to the collection, storage and processing of your data can be revoked by you at any time. The data processed before we receive your request may still be legally processed.
Virtual Meetings/ Webinars / Live Webcasts
Registration for webinars or live webcasts is done via contact forms that we have implemented as part of our HubSpot integration. Invitations to virtual meetings are sent directly by Lenze employees in the form of e-mails, for example. We use systems hosted by Microsoft in a European data center to deliver the webinars or live webcasts. Data of participants will be processed and stored on the systems of the third-party provider.
This includes registration and/or contact data and, where possible (or activated)
- written or spoken contributions
- shared screen content
of the participants.
We have also concluded an agreement on order processing within the framework of the Service Terms pursuant to Art. 28 DSGVO with Microsoft, which contains EU standard contractual clauses. Further information can be found in the Microsoft data protection information. We kindly ask you to also observe this data protection information.
The legal basis for this data processing is based on Art. 6 Para. 1 lit. a), b) and f) GDPR.
This website uses Google Analytics reports on demographic characteristics in which data from interest-related advertising by Google as well as visitor data from third party providers (e.g. age, gender and interests) is used. This data cannot be attributed to a specific person and can be deactivated at any time using the browser settings.
We only use Google Analytics with activated IP address anonymisation. This means that your IP address will be truncated by Google within the area of Member States of the European Union or in other countries which are party to the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be transferred to a Google server in the United States and truncated there. The IP address transferred by your browser during the use of Google Analytics will not be associated with any other data held by Google.
Preventing Google from collecting data
Additional information on data usage for advertising purposes on the part of Google, possible settings and objection procedures can be found on Google’s websites:
“How Google uses data when you use our partners’ sites or apps”,
“Usage of data for advertising purposes”,
“Control the information Google uses to show you ads” and
“Determine what ads Google can show you”.
Google Tag Manager
This website uses the Google Tag Manager. The Google Tag Manager allows you to manage website tags from a user interface. The Tag Manager tool itself (which implements the tags) is a cookie-less domain and does not record any personal data. The tool triggers other tags that record data in some circumstances. Google Tag Manager does not access this data. If a deactivation was made at the domain or cookie level, it remains in place for all tracking tags that are implemented with Google Tag Manager.
The legal basis of the data processing is Art. 6 paragraph 1 lit. f) GDPR.
Use of HubSpot
We use HubSpot for our online marketing activities. This is an integrated software solution that covers various aspects of our online marketing.
- Email marketing (newsletters and automated mailings, for example for providing downloads)
- Social media publishing & reporting
- Reporting (e.g. traffic sources, accesses etc.)
- Contact management (e.g. user segmentation & CRM)
- Landing pages and contact forms
Our sign-up service allows visitors to our website to learn more about our company, download content, and provide their contact information and other demographic information.
We use your personal data collected in the context of online marketing, in particular the areas of interest indicated, in order to provide you with personalized product and service offers. By providing us with your name, you enable us to address you personally and simplify the management of your data. Your address data, in particular your postcode, enables us to provide you with regionally tailored offers.
Furthermore, we constantly strive to improve our offering. This also includes the evaluation of the newsletters we send, for example whether the communicated email address is actually accessible, which newsletters are opened, which links are clicked within the newsletter, and whether a response ((automatic) reply, error message, etc.) has been generated.
This information and the contents of our website are stored on servers of our software partner HubSpot. They can be used by us to get in contact with visitors to our website and to determine which services of our company are of interest to them.
All the information we collect is subject to this data protection statement. We use all the information collected exclusively to optimise our marketing.
HubSpot is a software company from the USA with a branch office in Berlin.
Unter den Linden 26
+49 30 56796549
More information about Hubspot data protection:
More information about HubSpot cookies:
You can revoke your consent (use of your email address, use of your personal data) at any time. The revocation does not affect the lawfulness of the data processing up to the time of the revocation. Please use the unsubscribe page. You will also find instructions on how to unsubscribe in the footer of every newsletter.
The data processing will be carried out in accordance with Art. 6 (1) lit. a) and Art. 6 (1) lit. f) GDPR.
Social media in general
We also offer you through our social media pages (Facebook, YouTube, Twitter, Xing, LinkedIn) based on Art. 6 paragraph 1 lit. a) GDPR has an extensive personal support and the possibility to stay in touch with us. These social media services collect personally identifiable information, e.g. via their profile or social plug-ins, which are implemented in third party websites.
When you visit a page of our website that contains such a plugin, your browser establishes a direct connection with the servers of the respective companies. The content of the plugins is transmitted directly to your browser and integrated into the website. We therefore have no influence on the extent of the data that the respective companies collect with the help of these plugins.
We therefore inform you according to our knowledge:
By incorporating the plugins, the respective companies receive the information that they have called the corresponding page of our Internet presence. If you are logged in to one of the companies listed above, you can assign the visit to your local account. When you interact with the plugins, the corresponding information is transmitted from your browser directly to the respective company and stored there. If you do not have an account with any of the companies listed above, you may still be able to find and store your IP address.
Therefore, it cannot be ruled out that every visitor to our website is registered by the company listed above by his IP address and the URL called up, even if he does not click on the plugins and also does not use a user account at is registered with the company.
Lenze takes steps to protect your personal data against loss, destruction, falsification, manipulation and unauthorised access or disclosure.
Protection of children and minors
Persons under the age of 18 should not divulge any personal data to us without the consent of a parent or guardian. We do not request any personal data from children or young persons. We do not knowingly collect any such data or pass it on to third parties.
Questions, information and comments on data protection
In the course of further development of our Internet website, we will also continually update the information we provide regarding data protection. We will announce any changes in good time on this website. You should therefore visit this site regularly to keep up-to-date on our latest data protection information. If you have any questions regarding the processing of your personal data or if you have any ideas, suggestions or comments relating to data protection, please contact Lenze’s data protection officer in Germany:
You are entitled any time to request information about whether and what personal data about you is stored by us.
If your personal data is being processed, you are the ‘data subject’ in terms of GDPR and you have the following rights towards the controller:
Right of access: You may ask the controller to confirm whether your personal data is processed by us, for what purposes and period this applies, which categories of personal data are concerned and who the recipients or categories of recipient are to whom the personal data have been or will be disclosed.
Right to rectification and restriction of processing: You are entitled to have inaccurate personal data rectified, or completed if it is incomplete. Moreover, you have the right to obtain from the controller restriction of processing, especially if there are any statutory storage obligations.
Right to erasure: You have the right to obtain from the controller the erasure of your personal data if you withdraw your consent on which the processing is based.
Right to data portability: You have the right to receive the personal data relating to you which you have provided to the controller, in a structured, commonly used and machine-readable format.
Right to object, right of withdrawal and right to lodge a complaint: You have the right to object to the processing of your personal data in certain circumstances and withdraw your declaration of consent under Data Protection Act at any time. You have the right to lodge a complaint with a supervisory authority.
Last update: 07/2020